Warning: count(): Parameter must be an array or an object that implements Countable in /var/www/build-destroy.com/public_html/app/parsers/Twig/Extension/Core.php on line 601
Build-Destroy / Portfolio of Morten Elgaard Pedersen <br /> <b>Warning</b>: count(): Parameter must be an array or an object that implements Countable in <b>/var/www/build-destroy.com/public_html/app/parsers/Twig/Extension/Core.php</b> on line <b>601</b><br /> / Faxe Kondi

Warning: count(): Parameter must be an array or an object that implements Countable in /var/www/build-destroy.com/public_html/app/parsers/Twig/Extension/Core.php on line 601

Faxe Kondi is a danish soft drink with a special focus on sports, especially football. I was asked to come up with a campaign that could be used across a variety of medias and involve football enthusiasts as well as well as the more casual consumers.

The final campaign would unite their audience in accomplishing something seemingly impossible, to kick a football to the moon. Participating is a simple as kicking a football, but it might be your kick that sends the ball over the Great Pyramid of Giza, the Eiffel Tower, or possibly into space.

Created at Advice A/S

Warning: count(): Parameter must be an array or an object that implements Countable in /var/www/build-destroy.com/public_html/app/parsers/Twig/Extension/Core.php on line 601